![]() ![]() Whether offering lifetime repair warranties or buyback schemes in order to recycle/upcycle old clothes into new seasons, promoting post-purchase routes to environmental friendliness will not only help to improve your company image but also help to reinforce positive consumer behaviours. Whether by ocean, rail or lorry, there are numerous logistics providers who have adapted to this model to accommodate the demands of the fashion industry.Īs highlighted, the full lifecycle of a garment needs to be considered even after it has been sold onto the consumer. Danish fashion house ‘Bestseller’ has recently partnered with a carbon-neutral shipping company using biofuel with the aim to work towards becoming climate positive. When shipping to the consumer, ensuring that your packaging is recycled and optimised for space, whilst also using a carbon-neutral delivery partner will help to ensure a holistic approach in de-risking your development. This can include sourcing materials within the country of production or using the least damaging mode of transportation to get there. It is also the responsibility of clothing companies to make sure that they utilise efficient and sustainable supply chains and logistics in order to reduce the environmental impact of the products they make. As an EU-funded project, Waste2Fresh aims to increase resource and water efficiency by 30% compared to state-of-the-art, across textile and energy intensive operations around the globe. With Waste2Fresh’s approach of catalytic degradation and selective separation and extraction techniques, it represents a key change in transforming and upscaling solutions to this issue by creating a closed loop cluster and ensuring a near zero discharge. New York-based brand DL91961 is a leading example for the fashion industry, having recycled 98% of their wastewater, 892.5 million gallons to be exact, in 2019. ![]() Although strides have been made in using more sustainable materials and production methods to reduce water consumption, the real focus for companies is to develop processes for recycling their wastewater back into the production process. Examples of this could be ensuring all outsourced materials and design elements are fully recycled or utilising natural dyes that are less likely to fade and facilitate the disposal Most importantly, communicating the intent behind designs will help consumers to adapt their thinking towards more long-term purchasing.Ĭlothing manufacturing processes are infamous for their water usage. By creating and marketing designs that have increased durability, improved functionality and less resource-intensive production processes, companies can de-risk their development from the pitfalls of fast fashion and acquire new customers through an emphasis on quality and eco-consciousness. It grows faster, doesn’t require pesticides, absorbs 5x more CO2 than equivalent hardwood trees, and requires less laundry care.įusing environmentally conscious design and production approaches can help to create a corporate identity that will increase in salience as environmental issues become more pressing. ‘Rapid renewables’ like bamboo are starting to become a notable replacement for cotton garments. Using recycled materials, whether partially or fully, is also starting to be utilised by most fashion companies as well. Preliminary focuses tend towards using organic materials that lessen or remove the usage of harmful chemicals, solvents, dyes and treatment processes. There is an array of eco-friendly materials at the disposal of clothing manufacturers both large and small. These five areas represent equally critical elements of the textile and clothing industry in ensuring an environmentally conscious production process from start to finish. With the ever-increasing scrutiny of manufacturing processes within the fashion industry, and the strengthening of consumer demands in the face of fast-fashion trends, it has never been more important for clothing manufacturers to consult and de-risk their approaches in order to reduce environmental impacts and secure the safety of their business in the long term. Worried about the pollution in the textile industry and the impact your clothes are having? Worry not, here are five ways the clothing manufacturing process can be environmentally supported and how companies are learning to de-risk their development. Five ways the clothing manufacturing process can be environmentally supported and how companies are learning to de-risk their development
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